Socially Engaged: The Author's Guide to Social Media
Today's successful author needs a strong online presence, but how do you choose which social media platforms work best for your books while building your readership?
Marketing professor Tyra Burton and international bestselling author Jana Oliver tackle tough Social Media questions with real-world examples and insights to help you build your brand and expand your fanbase.
social media, author brand, engage, word of mouth
Burton, Tyra M. and Oliver, Jana, "Socially Engaged: The Author's Guide to Social Media" (2014). 2014 Faculty Bookshelf. 13.