Volume 3, Number 3 (2014)
Articles
The Moderating Role of Mindfulness in New Product Evaluation
Mary E. Schramm and Michael Y. Hu
A Process-Focused Method to Accelerate Sales Skill Development
R. Charles Viosca and K. Chris Cox
A Sound Idea: A Theory-Based Synthesis and Explanadum Supporting the Use of Music in Marketing Strategy
Anthony H. Kerr and Neel Das
Forecasting Demand: Sensitivity Analysis of Financial Assumptions Using MS Excel
Gary B. Roberts and Kirk C. Heriot
The Investigation of Product Involvement in Shopping Behaviors among Male College Students
Jung-Im Seo and Grace W. Namwamba
Virtual Study Abroad: A Case Study
John Lipinski
Designing Experiential Learning Projects for Teaching Marketing Courses
Intekhab (Ian) Alam
