The authors contacted five practitioners in the sports industry who offered through email insight from their experiences on the practices of their teams for encouraging and rewarding behavioral loyalty. Their comments highlighted the importance of letting the loyal customers know that they are valued and appreciated, the need for special exclusive benefits that reward loyalty, and the significance of social benefits.
Dalakas, Vassilis; Tseng, Madeleine; and Melancon, Joanna
"Encouraging and Rewarding Customer Loyalty: Key Considerations for Sports Teams,"
Atlantic Marketing Journal: Vol. 11:
1, Article 2.
Available at: https://digitalcommons.kennesaw.edu/amj/vol11/iss1/2