Atlantic Marketing Journal is sponsored by the Atlantic Marketing Association.

The purpose of the Atlantic Marketing Journal is to publish double blind reviewed scholarly articles in the general area of marketing, logistics and closely related areas.

Our audience is intended to be Marketing Educators, Marketing Scholars and Marketing Practitioners. Manuscripts for submission should appeal to one or more of these audiences. Manuscripts addressing empirical research, pedagogical research, theoretical development, extensions and application are all received on an equal footing.

The review process will entail a double blind peer review. The journal is listed in the Cabell Directory WHITE LIST

Current Issue: Volume 13, Number 1 (2023)



Why Students Select their College Major: An Investigative Study
Kate N. Matthews, Diane R. Edmondson, and Lucy Matthews


The influence of Job Embeddedness on Voluntary Salesforce Turnover
James DeConinck, Drew Carnes, and Mary Beth DeConinck


How Politics Affects Practitioner Attitudes of Marketing Faculty Interns
William T. Neese, W. Frank Thompson, and Charla Brown


The Impact of the Anthem Protest Movement and COVID on NFL Viewership
George W. Stone, Michael A. Jones, and Kirsten Passyn