Atlantic Marketing Journal is sponsored by the Atlantic Marketing Association.
The purpose of the Atlantic Marketing Journal is to publish double blind reviewed scholarly articles in the general area of marketing, logistics and closely related areas.
Our audience is intended to be Marketing Educators, Marketing Scholars and Marketing Practitioners. Manuscripts for submission should appeal to one or more of these audiences. Manuscripts addressing empirical research, pedagogical research, theoretical development, extensions and application are all received on an equal footing.
The review process will entail a double blind peer review. The journal is listed in the Cabell Directory WHITE LIST
Current Issue: Volume 11, Number 2 (2022)
Articles
What's in a Name? Public Perceptions of Multi-level Marketing
Robert A. Peterson and Jeffrey A. Peterson
IRA Disclosure Framing Effects on Purchase Decisions
Eugene Cautillo and Mary M. Long
Fashion and Sustainability: Consumption and Shared Responsibility
Jie Gao Fowler, Timothy Reisenwitz, and Rongwei Chu
User Reviews and Their Relationship to the Online Sale of Used DVDs
Dan Baugher and Chris Ramos
Adoption and Diffusion of At-Home Medical Tests
Savannah Campbell, Mark Mitchell, Jerome Christia, and Melissa Clark
Customer Perceptions of Diversity in Health Services: How Other Customers’ Race Influences Customer Perceptions
Ayse Banu Elmadag, Gallayanee Yaoyuneyong, Brigitte W. Burgess, and Mehmet Okan
Student Perspectives on Mandatory Conversion to Online Classes: A Qualitative Study
Anita Whiting and Joie S. Hain
Political Reality: Attack Ads are Here to Stay
Rebecca Dingus, Chanho Song, Richard H. Kolbe, and Michael Y. Hu
BRIDES AND BRIDAL STORES: ONLINE OR BRICK-AND-MORTAR
Libby C. Jones, Ismet Anitsal, and Melek Meral Anitsal
Reducing the Negative Effects of Uncontrollable Factors When Designing New Courses
Nusser Raajpoot and Ran Liu
