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Atlantic Marketing Journal is sponsored by the Atlantic Marketing Association.

The purpose of the Atlantic Marketing Journal is to publish double blind reviewed scholarly articles in the general area of marketing, logistics and closely related areas.

Our audience is intended to be Marketing Educators, Marketing Scholars and Marketing Practitioners. Manuscripts for submission should appeal to one or more of these audiences. Manuscripts addressing empirical research, pedagogical research, theoretical development, extensions and application are all received on an equal footing.

The review process will entail a double blind peer review. The journal is listed in the Cabell Directory WHITE LIST

Current Issue: Volume 9, Number 1 (2020)

Articles

Earning Extra Credit or Losing Extra Credit? A Classroom Experiment on Framing Incentives as Gains or Losses
Vassilis Dalakas and Kristin Stewart

A Guide for Early Career Success in Academic Research
Obinna O. Obilo, William B. Locander, and David A. Locander

The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility
Lubna Nafees, Christy M. Cook, and James E. Stoddard

Economic Strength and Micropolitan Statistical Areas: Looking Beyond Generalities
W. Frank Thompson Jr., Ayesha Tariq, and Connie Nott

Diversity and Consumption: Evaluation of the Research Papers on the LGBT Community in Top Marketing Journals
Cintia Loos Pinto, Nuria Huete Alcocer, Laura Mercedes Avellaneda Rivera, and Ricardo Teixeira Veiga

Customer Service Challenges in Omni-Channel Retailing—An Exploratory Study of Vague Language in Retailer Customer Service Policies
Terence L. Holmes and Edward C. Brewer