The Atlantic Marketing Association is an international organization that concentrates on merging academic theory with applied business practices. Members include academic professors, doctoral students, and business professionals from around the globe. Our annual conference is typically held in early fall to share research ideas and discoveries through presentations, special sessions and workshops. The Atlantic Marketing Association publishes an online, refereed proceeding of conference papers and abstracts. The Association also produces an online academic publication, the Atlantic Marketing Journal.

The Atlantic Marketing Association Conference Proceedings are the collection of academic papers, abstracts, research, special sessions and workshops selected for presentation at the annual conference. All submissions to the Atlantic Marketing Association conferences are blind reviewed prior to selection and publication.

The Atlantic Marketing Association Conference Proceedings are archived online and are organized by conference year, location, and track. You can access all proceedings below. A Table of Contents listing of contributions is provided with links to the corresponding PDFs.

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Atlantic Marketing Association Conference Proceedings

Proceedings Editor: Laura Robinson, Kennesaw State University
Proceedings Co-Editor: Maryann Lozano, Kennesaw State University