Browse the contents of 2020 Chattanooga, TN
Atlantic Marketing Association Conference
- Advertising / Direct Marketing / Promotion
- Chair Dr. Joie Haines, Clayton State University
- Business-to-Business Marketing / Supply Chain Management
- Chair: Dr. Pramod Iyer, Middle Tennessee State University
- Consumer Behavior / Retailing
- Chair: Dr. Elizabeth Alexander
- Entrepreneurship / Small Business Marketing
- Chair: Dr. Ryan Matthews, Trine University
- Global Marketing
- Chair: Dr. Brian Kinard, University of North Carolina Wilmington
- Green Marketing / Sustainability
- Chair: Dr. Jeff Risher, Southeastern Oklahoma State University
- Health Care Marketing
- Chair: Dr. Sarah Lefebvre, Murray State University
- Hospitality & Tourism / Sports Marketing
- Chair: Dr. Julie Steen
- Marketing Education / Experiential Learning
- Chair: Dr. George Stone, North Carolina A&T University
- Marketing Research / Analytics
- Chair: Dr. Dana Harrison, East Tennessee State University
- Marketing Strategy
- Chair: Dr. David Shows, Appalachian State University
- Music / Art / Entertainment
- Chair: Dr. Jon Littlefield, Dalton State College
- Nonprofit / Public Sector Marketing
- Chair: Dr. Cheryl Ward, Middle Tennessee State University
- Professional Sales / Sales Management
- Chair: Dr. Anne Gottfried, University of Texas Arlington
- Services Marketing
- Chair: Dr. Diane Edmondson, Middle Tennessee State University
- Social Media Marketing / Technology
- Chair: Dr. Michael Peasley, Middle Tennessee State University
- Special Interests / Case Studies
- Chair: Dr. Lenita Davis, University of Arkansas at Little Rock
- Student Submissions
- Chairs: Dr. Jennifer Hutchins, Dr. Mona Sinha, Kennesaw State University