DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Why Build Sustainable Relationships with Customers?

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Green Marketing/Sustainability

Title

Why Build Sustainable Relationships with Customers?

Presenter Information

Kei Aoki, Konan UniversityFollow
R. Keith Tudor, Kennesaw State UniversityFollow
Aberdeen L. Borders, Kennesaw State UniversityFollow
Deborah Lester, Kennesaw State UniversityFollow

Keywords

Brand, C-to-C communication, Ambassador Program, WOM, Advocacy, Sustainability

Document Type

Proceedings Paper

COinS

Why Build Sustainable Relationships with Customers?