|
A Collaborative Approach to Blended Learning Design and Activities to Engage Students: A Case Study
Tulay Girard, Pennsylvania State University - Altoona
Lori Lysiak
|
|
Academic Dishonesty: Then and Now, A Comparison
Elizabeth C. Alexander
Kent Willis
|
|
An Evaluation of the Marketing Curriculum Based on Where the Arrows Land
Victor J. Massad, Kutztown University of Pennsylvania
Feisal Murshed, Kutztown University of Pennsylvania
|
|
An Innovative Approach to Marketing Curriculum that Prepares Students for the Workforce
Diane R. Edmondson, Middle Tennessee State University
Lucy M. Matthews, Middle Tennessee State University
|
|
Business Analytics Programs in Business School: What Can Marketing Do?
Yanbin Tu, Robert Morris University
|
|
Can You Please Speak into the Microphone? Exploring Leaders in Marketing through a Podcast Assignment
Michael A. Petrochuk, Walsh University
|
|
Curating Engaging Content: Student Perceptions of Content Delivery Methods in a Hybrid Course
heather kirkwood, State University of New York Farmingdale
Thomas Tanner, Bloomsburg University of Pennsylvania
Ashutosh Dixit, Cleveland State University
|
|
Incentivizing Better Writing: The Fatal Flaw Policy
Kirsten Passyn, The Citadel
Michael Weeks, The Citadel
|
|
Strategic Aspects of E-Commerce Related to V-Commerce, V-Learning, and Disaster Relief
Alan D. Smith
|
|
Teaching an Online MBA course: “Business in a Global Economy- The BRICS Nations”
Hema A. Krishnan, Xavier University
Mee-Shew Cheung, Xavier University
|
|
The Pros and Cons of “Starting from Scratch” Marketing Research as a Tool for Teaching the Marketing Research Process: Questions Related to Developing Team Cohesion and Maximum Participation Among Members
George W. Stone, North Carolina A&T State University
|
|
The Self-brand Similarity and Choice of Business Major: Theoretical Considerations
CEYHAN KILIC
|
|
You Agreed to Teach WHAT? How to Succeed in a Social Media Marketing Course!
Michelle Carpenter
|