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A Collaborative Approach to Blended Learning Design and Activities to Engage Students: A Case Study
Tulay Girard, Pennsylvania State University - Altoona
Lori Lysiak
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Academic Dishonesty: Then and Now, A Comparison
Elizabeth C. Alexander
Kent Willis
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An Evaluation of the Marketing Curriculum Based on Where the Arrows Land
Victor J. Massad, Kutztown University of Pennsylvania
Feisal Murshed, Kutztown University of Pennsylvania
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An Innovative Approach to Marketing Curriculum that Prepares Students for the Workforce
Diane R. Edmondson, Middle Tennessee State University
Lucy M. Matthews, Middle Tennessee State University
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Business Analytics Programs in Business School: What Can Marketing Do?
Yanbin Tu, Robert Morris University
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Can You Please Speak into the Microphone? Exploring Leaders in Marketing through a Podcast Assignment
Michael A. Petrochuk, Walsh University
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Curating Engaging Content: Student Perceptions of Content Delivery Methods in a Hybrid Course
heather kirkwood, State University of New York Farmingdale
Thomas Tanner, Bloomsburg University of Pennsylvania
Ashutosh Dixit, Cleveland State University
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Incentivizing Better Writing: The Fatal Flaw Policy
Kirsten Passyn, The Citadel
Michael Weeks, The Citadel
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Strategic Aspects of E-Commerce Related to V-Commerce, V-Learning, and Disaster Relief
Alan D. Smith
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Teaching an Online MBA course: “Business in a Global Economy- The BRICS Nations”
Hema A. Krishnan, Xavier University
Mee-Shew Cheung, Xavier University
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The Pros and Cons of “Starting from Scratch” Marketing Research as a Tool for Teaching the Marketing Research Process: Questions Related to Developing Team Cohesion and Maximum Participation Among Members
George W. Stone, North Carolina A&T State University
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The Self-brand Similarity and Choice of Business Major: Theoretical Considerations
CEYHAN KILIC
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You Agreed to Teach WHAT? How to Succeed in a Social Media Marketing Course!
Michelle Carpenter
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