Below you will find the proceedings broken into separate tracks.

Browse the contents of 2019 Asheville, NC - Atlantic Marketing Association Conference

Sports Marketing
Chair: Dr. Tommy Hsu, Tarleton State University
Special Sessions/Creativity & Innovation/Case Studies/Methodology
Chair: Dr. Lenita Davis, University of Arkansas at Little Rock
Social Media Marketing
Chair: Dr. Terry Damron, Austin Peay State University
Social Marketing/Corporate Social Responsibility
Chair: Dr. Yi-chia "Shair" Wu, Tarleton State University
Services Marketing
Chair: Dr. Brian Kinard, University of North Carolina at Wilmington
Nonprofit Marketing
Chair: Dr. George Stone, North Carolina A&T State University
Marketing Strategy
Chair: Dr. Ceyhan "C.K." Kilic, Tarleton State University
Hospitality and Tourism
Chair: Dr. Meral Anitsal, Tennesee Tech University & Dr. Ismet Anitsal, Missouri State University
Green Marketing/Sustainability
Chair: Dr. Aimee Mellon, University of Montevallo
Global Marketing
Chair: Dr. Array Chen, Tarleton State University
Food Marketing
Chair: Dr. Deirdre Guion Peoples, North Carolina Central University
Entrepreneurship/Small Business Marketing
Chair: Dr. Michael Jones, Southeastern Louisiana University
Education/Experiential Learning
Chair: Dr. Kirsten Passyn, The Citadel: The Military College of South Carolina
Culture, Identity, and Ethnicity
Chair: Dr. Wooyang Kim, Minnesota State University
Consumer Behavior/Retailing
Chair: Dr. Elizabeth Alexander, Marshall University
Business to Business Marketing/Supply Chain Management
Chair: Dr. Alan D. Smith, Robert Morris University
Arts, Music and Entertainment Marketing
Chair: Dr. Jon Littlefield, Dalton State College
Analytics, Technology, The Internet of Things {I-O-T}
Chair: Dr. Beverly Wright, Aspirant
Advertising / Direct Marketing
Chair: Dr. Ceren Ekebas-Turedi, Purdue University Northwest