Below you will find the proceedings broken into separate tracks.

Browse the contents of 2018 New Orleans, LA -
Atlantic Marketing Association Conference

Services Marketing
Chair: Dr. Brian Kinard, University of North Carolina Wilmington
Sports Marketing
Chair: Dr. Ramon Avila
Special Sessions / Creativity and Innovation Case Studies / Methodology
Chair: Dr. Lenita Davis, University of Arkansas - Little Rock
Social Media Marketing
Chair: Dr. Terry Damron, Austin Peay State University
Professional Sales / Sales Management
Chair: Dr. Lucy Matthews, Middle Tennessee State University
Nonprofit Marketing
Chair: Dr. Yvette Bonaparte, North Carolina Central University
Marketing Strategy
Chair: Dr. Amye Melton, Austin Peay State University
Marketing Research
Chairs: Dr. Harriette Bettis-Outland, University of West Florida and Dr. R. Keith Tudor, Kennesaw State University
Hospitality and Tourism
Chair: Dr. Amanda Helm, Xavier University (New Orleans)
Healthcare Marketing
Chair: Dr. Harish Sujan, Tulane University
Green Marketing / Sustainability
Chair: Dr. Tommy Hsu, Tarleton State University
Global Marketing
Chair: Dr. Cheryl Ward, Middle Tennessee State University
Ethical Business and Marketing Consideration
Chair: Dr. Heather Kirkwood, State University of New York
Entrepreneurship / Small-Business Marketing
Chair: Dr. Michael Jones, Southern Louisiana University
Education / Experiential Learning
Chair: Dr. George Stone, North Carolina Central University
Consumer Behavior / Retailing
Chair: Dr. Elizabeth Alexander, Marshall University
Culture, Identity and Ethnicity
Chair: Dr. Lynette Yager, Pennsylvania State University
Business-to-Business Marketing / Supply Chain Management
Chair: Dr. Alan Smith
Art, Music, Entertainment Marketing
Chair: Dr. Jon Littlefield, Dalton State College
Analytics, Technology and The Internet of Things
Chair: Dr. Beverly Wright, Aspirant
Advertising / Direct Marketing
Chair: Dr. Cindy Hanson, High Point University