Marketing Education | 2017 Williamsburg, VA - <br>Atlantic Marketing Association Conference <br>

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Marketing Education

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	Antebellum Southern U.S. Content in Business History Courses Timothy C. Johnston, Murray State University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09
	College Student Financial Literacy and Credit Card Usage: Have Either Knowledge or Behaviors Improved? Elizabeth C. Alexander, Marshall University Deanna Mader, Marshall University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09
	Outcomes of an Experiential Learning Project in a Principles of Marketing Course Yvette Lynne Bonaparte, North Carolina Central University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09
	Pedagogical Strategy to Improve Qualification Alignment of Students to the Demands of Potential Employers Judi Billups, Salisbury University Paula T. Morris, Salisbury University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09
	Providing Study Abroad Students with a More Immersive Experiential Learning Environment Walter Kendall, Tarleton State University Tommy Hsu, Tarleton State University Lynn K. Kendall, University of Dallas http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09
	Strategic Alignment: Improving Student Understanding of the Correspondence of Goals to Strategy to Tactics Elizabeth F. Purinton, Marist College Heather Weller, Marist College Edward L. Linde II, Marist College http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09
	Student Self-Assessment of Job Interview Skills: The Need for Coaching in Marketing Education Michael A. Jones, Southeastern Louisiana University George W. Stone, North Carolina A&T State University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09
	Teaching Design Thinking to Marketing Students Deirdre T. Guion Peoples, North Carolina Central University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09
	The One-Page Case Study: Facilitating the Use of Cases Kirsten Passyn, Salisbury University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09
	Using Social Media During the Hiring Process: A Comparison Between Recruiters and Job Seekers Elizabeth C. Alexander, Marshall University Deanna Mader, Marshall University Fred H. Mader, Marshall University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09
	What Internships? I Didn’t Hear About Any Internships: An Exploration of Communicating Internships to Business Students April F. Kemp, Southeastern Louisiana University Tara B. Lopez Michael A. Jones Russell W. McKenzie http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGEDU_T09