Proceedings

Aging, Lifestyle and Consumerism

Linda Jane Coleman, Salem State University
Robert Daniell, Salem State University
Mayuresh M. Kelkar, Salem State University
Nancy Cecilia Dennis, Salem State University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07

Gender Differences in Marketer and Non-Marketer Dominated Sources of Health and Wellness Information

Paul J. Costanzo, Western New England University
Cynthia P. Costanzo, University of Connecticut

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07

Marketing, Sh-Marketing: Uncovering the Effects of Advertising, Word-of-Mouth Communications, and Reputation on Hospital Selection

Michael Petrochuk, Walsh University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07

Motivating Meningitis Vaccinations Using Mixed Fear Appeals

Kirsten Passyn, Salisbury University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07

The Role of Social Media and Social Networking as Marketing Delivery Systems for Preventive Health Care Information

Joseph D. Cangelosi, University of Central Arkansas
David Kim, University of Central Arkansas
Ken Griffin, University of Central Arkansas
Edward Ranelli, University of West Florida

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07

There’s No Such Thing as a Free Lunch: The Inherently Flawed Relationship between Physicians and Pharmaceutical Companies’ Gifts

David P. Paul III, Monmouth University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07

Where’s Waldo 2.0? Advancing a Scale to Measure the Likelihood and Use of Medical Tourism Services

Michael Petrochuk, Walsh University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07