Browse the contents of 2017 Williamsburg, VA -
Atlantic Marketing Association Conference

Advertising/Direct Marketing
Chair: Dr. Jennifer Hutchins, Kennesaw State University,
Business-to-Business/Supply Chain Management
Chair: Dr. Alan D. Smith, Robert Morris University,
Consumer Behavior/Marketing Research
Chair: Dr. Elizabeth Alexander,
Entrepreneurship/Small Business Marketing
Chair: Dr. Parker Woodroof, University of Central Arkansas,
Global Marketing
Chair: Dr. Bill Neese, Troy University,
Green Marketing/Sustainability
Chair: Dr. Russell Wahlers, Ball State University,
Healthcare Marketing
Chair: Dr. Michael Petrochuk, Walsh University,
Internet/Social Media Marketing
Chair: Dr. Terry Damron, Austin Peay State University,
Marketing Education
Chair: Dr. George Stone, North Carolina A&T University,
Marketing Strategy
Chair: Dr. Ayme Melton, Austin Peay State University,
Chair: Dr. Jon Littlefield, Dalton State College,
Nonprofit/Public Sector Marketing
Chair: Dr. Cheryl Ward, Middle Tennessee State University,
2017 Outstanding Papers
Outstanding papers for each track
Professional Sales/Sales Management
Chair: Dr. Tommy Hsu, Tarleton State University,
Chair: Dr. Bridget Nichols, Northern Kentucky University,
Services Marketing
Chair: Dr. Heather Kirkwood, State University of New York, Farmingdale State College,
Special Sessions/Case Studies
Chair: Dr. Meral Anitsal, Tennessee Tech University,, and Dr. Ismet Anitsal, Tennessee Tech University,
Sports Marketing
Chair: Dr. Thomas Tanner, Bloomsburg University of Pennsylvania,
Teaching Workshop: Teaching Undergrads Marketing Analytics