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A Further Empirical Investigation into the Semantic Meaning of Advertising Price References Jeff Gutenberg, Suny Geneseo |
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Applying the Theory of Planned Behavior to the Problem of Employee Theft in the Retail Industry Mayuresh M. Kelkar, Salem State University |
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Customer Service Challenges in Omni-Channel Retailing Edward C. Brewer, Appalachian State University |
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‘Yelp’ Gives it Four Stars: Consumer Attitudes towards Ratings and Reviewers Cheryl Ward, Middle Tennessee State University |
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