Retailing

Proceedings
	A Further Empirical Investigation into the Semantic Meaning of Advertising Price References Jeff Gutenberg, Suny Geneseo James M. Quinn, State University of New York at Geneseo
	Applying the Theory of Planned Behavior to the Problem of Employee Theft in the Retail Industry Mayuresh M. Kelkar, Salem State University Yves Emilus, North Central University
	Customer Service Challenges in Omni-Channel Retailing Edward C. Brewer, Appalachian State University Terence L. Holmes, Murray State University
	‘Yelp’ Gives it Four Stars: Consumer Attitudes towards Ratings and Reviewers Cheryl Ward, Middle Tennessee State University Raj Srivastava, Middle Tennessee State University Vince Smith, Middle Tennessee State University Donald P. Roy, Middle Tennessee State University Lucy Matthews, Middle Tennessee State University Tim Graeff, Middle Tennessee State University Diane R. Edmondson, Middle Tennessee State University

Atlantic Marketing Association Proceedings