Browse the contents of 2015 Savannah, GA -
Atlantic Marketing Association Conference:
40th Anniversary

Advertising / Direct Marketing
Chair: Dr. Tommy Hsu, Tarleton State University, hsu@tarleton.edu
Business-to-Business Marketing / Supply Chain Management
Chair: Dr. Alan D. Smith, Robert Morris University, smitha@rmu.edu
Consumer Behavior / Marketing Research
Chair: Dr. Mahmood Hussain, San Francisco State University, hussain@sfsu.edu
Entrepreneurship / Small Business Marketing
Chair: Dr. Perry Haan, Tiffin University, haanpc@tiffin.edu
Global Marketing
Chair: Michael W. Wachter, Penn State Shenango, mww18@psu.edu
Green Marketing / Sustainability
Chair: Dr. Patricia Todd, Western Kentucky University, patricia.todd@wku.edu
Internet / Social Media Marketing
Chair: Dr. Joanna Phillips-Melancon, Western Kentucky University, joanna.phillips@wku.edu
Marketing Education
Chair: Dr. Heather Kirkwood-Mazik, Bloomsburg University, hkirkwood@bloomu.edu
Marketing Strategy
Chair: Dr. Donald Shemwell, East Tennessee State University, shemweld@etsu.edu
Music / Arts / Entertainment
Chair: Dr. Kimball Marshall, Alcorn State University, kmarshall@alcorn.edu
Nonprofit / Public Sector Marketing
Chair: Dr. Diane Edmondson, Middle Tennessee State University, diane.edmondson@mtsu.edu
Professional Sales / Sales Management
Chair: Dr. Monica J. Favia, Bloomsburg University, mfavia@bloomu.edu
Retailing
Chairs: Dr. Meral Anitsal, Tennessee Tech University, manitsal@tntech.edu and Dr. Ismet Anitsal, Tennessee Tech University, ianitsal@tntech.edu
Services Marketing
Chair: Dr. Elizabeth Alexander, Marshall University, alexanec@marshall.edu
Special Sessions / Case Studies
Chair: Tyra Burton, Kennesaw State University, tburto13@kennesaw.edu
Sports Marketing
Chair: Dr. Ramon Avila, Ball State University, ravila@bsu.edu
Teaching Workshop: Marketing Metrics and Analytics
Chair: Dr. Brian R. Kinard, UNC Wilmington, kinardb@uncw.edu