Academic department under which the project should be listed

Psychology

Faculty Sponsor Name

Suma Mallavarapu

Additional Faculty

Lauren Taglialatela

Project Type

Poster

Abstract (250 words maximum)

The aim of this project was to determine whether visitors utilize conservation and education displays in the Living Treehouse at Zoo Atlanta. Approximately 34% of visitors read displays and watched animals on exhibit. This subset of visitors spent significantly more time watching animals than reading displays [F(1, 44) = 15.62, p < 0.001, ƞ2 = 0.26]. Limited interaction with relatively static displays may not lead to the intended change in knowledge and conservation attitudes among zoo visitors. Interactive displays (instead of static signage) separated from animal exhibits may be more effective in attracting and holding attention and delivering conservation and educational messages to a wide audience.

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Psychology Commons

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Visitor Behavior in the Living Treehouse at Zoo Atlanta

The aim of this project was to determine whether visitors utilize conservation and education displays in the Living Treehouse at Zoo Atlanta. Approximately 34% of visitors read displays and watched animals on exhibit. This subset of visitors spent significantly more time watching animals than reading displays [F(1, 44) = 15.62, p < 0.001, ƞ2 = 0.26]. Limited interaction with relatively static displays may not lead to the intended change in knowledge and conservation attitudes among zoo visitors. Interactive displays (instead of static signage) separated from animal exhibits may be more effective in attracting and holding attention and delivering conservation and educational messages to a wide audience.