In this age of competing services and resources, school libraries constantly look for ways to promote their services and engender excitement among students. From book fairs to literature circles to guest lecturers, the evolving school library media center must continually showcase its services. Librarians have often been hesitant to promote their services, but necessity has forced us all to become more marketing oriented. The library newsletter offers one inexpensive, non-aggressive, but effective way to reach out to fellow teachers, administrators, and students and parents.
Spencer, Roxanne M.
"Promoting Your School Library’s Services with an E-mail Newsletter,"
The Southeastern Librarian:
1, Article 12.
Available at: http://digitalcommons.kennesaw.edu/seln/vol54/iss1/12