America has fallen behind in women's leadership, especially in politics. In the approaching era, there will be more viable female political candidates than ever in the past, but will the public be prepared to elect a woman to high office? Studies suggest that mentalities toward female leadership have taken a shift in a positive direction. The idea of what an 'ideal' politician must offer is more feminine in the modern era than ever before. In the age of social media, female politicians have opportunities to reach more constituents through social media in a more effective way than has been offered through traditional mass media, which has shown considerable bias against women. The pinnacle of political opportunity is obtainable for women in the upcoming age of new media.
Pearce, Christie E.
"Perfect Timing: The Rise of Women’s Political Leadership during Cultural Shifts,"
Oglethorpe Journal of Undergraduate Research: Vol. 3
, Article 6.
Available at: http://digitalcommons.kennesaw.edu/ojur/vol3/iss1/6