The present paper is an effort to understand consumers’ attitude towards emerging retail formats and to propose a framework for consumers’ preferences towards emerging retail formats by taking into account demography, product-type and the product and store attributes of retailing. The results of this exploratory study highlight that the food and groceries; health and beauty; apparel; jewellery and consumer durables are the fastest growing categories of organized retailing. The factors contributing to retail growth in India are dynamics of demography, double income, urbanization and internet revolution. Consumers prefer modern retail formats like hypermarkets, malls and supermarkets. Convenience and variety are the attributes for preferring organized retailing. Youth in the age group of 18-30 years has a greater inclination to visit organized retail outlets and prefer to visit hypermarkets and malls for hedonic perspective.
Kiran, Ravi and Jhamb, Deepika
"A Strategic Framework for Consumer Preferences towards Emerging Retail Formats,"
Journal of Emerging Knowledge on Emerging Markets:
Vol. 3, Article 25.
Available at: http://digitalcommons.kennesaw.edu/jekem/vol3/iss1/25