The primary thesis of this research is to illustrate the importance of Customer Experience Management (CEM) and why CEM principles must be rigorously applied to the successful management and execution of Executive MBA programs.
"Incorporating Customer Experience Management Concepts within your Executive MBA Program,"
Journal of Executive Education: Vol. 4
, Article 5.
Available at: http://digitalcommons.kennesaw.edu/jee/vol4/iss1/5