Title

Decorative Color as a Rhetorical Enhancement on the World Wide Web

Department

English

Document Type

Article

Publication Date

1-2005

Abstract

Professional communication scholars have defined the decorative narrowly and subordinated it to informational text. Yet, current psychological research indicates that decorative elements elicit emotion-laden reactions that may precede cognitive awareness and influence interpretation of images. We conceive the decorative in design, and specifically color, as a complex rhetorical phenomenon. Applying decorative and color theory and analyzing design examples illustrating aesthetic, ethical, and logical appeals, we present a range of potential uses for color in electronic media.

Journal

Technical Communication Quarterly

Journal ISSN

1542-7625

Volume

14

Issue

1

First Page

31

Last Page

48

Digital Object Identifier (DOI)

10.1207/s15427625tcq1401_4