Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance
Department
Marketing and Professional Sales
Document Type
Article
Publication Date
3-14-2013
Abstract
Wold's (1982, 1974) and Lohmöller's (1989) partial least squares structural equation modeling (PLS-SEM) approach has enjoyed increasing popularity as a key multivariate analysis method in various research disciplines such as accounting (Lee et al., 2011), international marketing (Henseler et al., 2009), management information systems (Ringle et al., 2012), marketing (Hair et al., 2012c) and operations management (Peng and Lai, 2012). Similarly, strategic management research has recognized PLS-SEM's flexibility regarding the handling of various modeling problems (e.g., Hulland, 1999). However, according to Hair et al.'s. (2012b) recent review of PLS-SEM use in the strategic management field, the method's dissemination is not as widespread as in other fields.
Journal Title
Long Range Planning
Journal ISSN
0024-6301
Volume
46
Issue
1
First Page
1
Last Page
12
Digital Object Identifier (DOI)
10.1016/j.lrp.2013.01.001