Department

Marketing & Professional Sales

Document Type

Article

Publication Date

4-1-2014

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This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 3.0 License (http://www.creativecommons.org/licenses/by-nc/3.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. It can be found indefinitely at http://dx.doi.org/10.1177/1094428114526928.

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