Title

Individual Psychological Ownership: Concepts, Evidence and Implications for Research in Marketing

Department

Marketing & Professional Sales

Document Type

Article

Publication Date

3-25-2015

Abstract

Psychological ownership has emerged as an important predictor of workplace motivations, attitudes, and behaviors. While components of psychological ownership theory have been recently adapted to marketing contexts as well, much remains to be done. With a more comprehensive application and use of psychological ownership theory in marketing, additional understanding and explanation could be provided for many of the key phenomena, such as customer satisfaction, loyalty, word-of-mouth, and willingness to pay. In this article, we focus on individual psychological ownership–associated concepts and evidence with implications for research in marketing. Our work offers multiple avenues for future research focused on, but not limited to, marketing contexts.

Journal

Journal of Marketing Theory and Practice

Journal ISSN

1069-6679

Volume

23

Issue

2

First Page

121

Last Page

139

Digital Object Identifier (DOI)

10.1080/10696679.2015.1002330