Title

Planning the Supply Chain Network for New Products: A Case Study

Department

Systems & Industrial Engineering

Document Type

Article

Publication Date

4-18-2015

Abstract

Planning a supply chain for a new product requires addressing demand and cost uncertainty as well as changes in market conditions over time. We developed an approach to supply chain planning to determine production capacities, distribution locations, and material flows for a new product launch. The model finds an overall solution for all identified potential scenarios of demand growth. This model also addresses the financial viability of the company during a new product launch by considering initial investments and cash flow. We demonstrate this approach with a case study of a Fortune 200 company's experience launching a new product line.

Journal

Engineering Management Journal

Journal ISSN

2377-0643

Volume

18

Issue

2

First Page

35

Last Page

43

Digital Object Identifier (DOI)

10.1080/10429247.2006.11431692