Department

School of Accountancy

Document Type

Article

Publication Date

4-1-2015

Abstract

Making a strategic decision to launch an academic degree program at a satellite site offers unique challenges. Many factors should be carefully considered in creating degree offerings, supporting student needs, allocating faculty resources, satisfying accreditation concerns, and meeting student demand. This paper establishes a framework and decision model regarding a satellite campus program utilizing an undergraduate accounting degree program as a case analysis. The case analysis provides details of how the components of the framework should be considered in making decisions regarding the possible implementation of a satellite academic program. The purpose of this paper is to propose a roadmap while highlighting the resources required and information to be considered in order to launch a 2+2 BBA- Accounting degrees at a satellite campus. The Kennesaw State University (KSU) BBA- Accounting program at the satellite campus in Paulding County is designed for graduates of Georgia Highland College’s (GHC) Associate of Science in Business Administration degree, located at the KSU/GHC Paulding County Instructional Site.

Journal

Academy of Educational Leadership Journal

Journal ISSN

1528-2643

Volume

19

Issue

2

First Page

51

Included in

Accounting Commons

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