How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication

Authors

Jieun Lee, Business Insight in SeoulFollow
Sora Kim, The Chinese University of Hong KongFollow
Emma K. Wertz, Kennesaw State UniversityFollow

Document Type

Article

Publication Date

12-31-2014

Abstract

This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that blogs were more effective in lowering crisis responsibility attributions than websites and newspapers.

Journal Title

Public Relations Journal

Journal ISSN

1942-4604

Volume

8

Issue

2