Title

Isomorphic Pressures, Peripheral Product Attributes and Emerging Market Firm Export Performance

Department

Management & Entrepreneurship

Document Type

Article

Publication Date

10-2013

Abstract

The article discusses the study on the use of potential product strategies to improve the export performance of emerging market firms (EMF). The study uses hierarchical regression analysis to evaluate the adaptation strategies based on proposed peripheral products. The result of the study shows that EMFs that modify their packaging or brand name to adapt with the local market norms, are highly satisfied to the performance of their export compare to those that use different strategies.