Health Care Marketing and the Internet
This article presents research on the growing number of health care providers using the Internet as a health care marketing tool in the U.S. The author notes that the Internet is changing the way consumers seek healthcare related information as well as the way it can be provided to them. The results of the study suggest that consumers will increasingly rely on sources like the Internet for information, that health information will be a commodity on the Internet, that the Internet will help build relationships between providers and consumers and that marketers will be expected to develop and manage Internet-related technologies in accompaniment to their organization.
Shepherd, C. David, and Daniel Fell. "Health Care Marketing and the Internet." Marketing health services 17.3 (1997): 50-1. Print.