Department

Marketing and Professional Sales

Document Type

Article

Publication Date

Spring 1999

Abstract

This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.

Journal

Marketing Health Services

Journal ISSN

1094-1304

Volume

19

Issue

1

First Page

32

Last Page

33

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