Title

Stakeholder Input in Establishing an Evaluation Plan for Tobacco Counter-Marketing Campaigns

Document Type

Article

Publication Date

3-2011

Abstract

The article presents a study which examines the development of an evaluation plan for tobacco counter-marketing campaigns in Maine. The state's tobacco control coalition has conducted key informant interviews and then met with stakeholders to address the management and evaluation of the state's tobacco counter-marketing campaigns. Findings of the study may be helpful to other state programs planning to evaluate their health communication programs.