Department

Marketing and Professional Sales

Document Type

Article

Publication Date

Spring 1998

Abstract

The article discusses the use of web sites for health care service marketing. The potential benefits of Internet services for users and care providers are mentioned, but challenges in implementation are also listed. A three generation model of web site design is offered, distinguishing various levels of interactivity, customization, and perceived value. Suggestions are offered applying this model to health care service web sites and their marketing potential.

Journal

Marketing Health Services

Journal ISSN

1094-1304

Volume

18

Issue

1

First Page

44

Last Page

45