Title

Internationalization Moves of U.S. Firms into Emerging Markets: Empirical Evidence of Drivers of Strategic Responses

Department

Management & Entrepreneurship

Document Type

Article

Publication Date

1997

Abstract

This article explores strategic responses of publicly-held manufacturing firms to the competitive challenge posed by the "Association of Southeast Asian Nations" (ASEAN). It examines the relationships between the internal priorities for growth (identified by top management), the externally determined stages of the IPLC, and the competitive rationales for entering ASEAN. Moreover, it analyzes which competitive responses are identifiable with drivers of internationalization posited in the literature. Results suggest that resource-driven motives are strong drivers for international expansion, and therefore should be carefully considered in strategic planning.

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