"Where Hip meets Habsburg": Marketing the Personal Story in Contemporary Vienna
This essay examines the cultural and promotional production of the individual story in Vienna's self-marketing to the contemporary tourist. The author argues that, in presenting the city's attractions, Vienna's tourist board has shifted its focus from history to a form of memory based on Pierre Nora's concept of the lieu de mémoire.
Kelley, Susanne. ""Where Hip Meets Habsburg": Marketing the Personal Story in Contemporary Vienna." Modern Austrian Literature 42.2 (2009): 61-76. Print.