Title

"Where Hip meets Habsburg": Marketing the Personal Story in Contemporary Vienna

Department

Foreign Languages

Document Type

Article

Publication Date

2009

Abstract

This essay examines the cultural and promotional production of the individual story in Vienna's self-marketing to the contemporary tourist. The author argues that, in presenting the city's attractions, Vienna's tourist board has shifted its focus from history to a form of memory based on Pierre Nora's concept of the lieu de mémoire.

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