Department

Marketing and Professional Sales

Document Type

Article

Publication Date

Spring 2001

Abstract

The success of e-commerce activity is directly affected by system integration efforts associated with traditional back office and web-based systems. The potential benefits of enterprise-wide e-commerce activities to an organization emphasize the need for system integration beyond individual sales transactions. Unfortunately, many organizations are not capitalizing on the synergistic advantages of integrated systems. Despite the apparent lack of integration, some organizations are attempting to coordinate such customer activities. Planning for and integrating e-commerce technologies are essential to an organization's survival.

Journal

Southern Business Review

Journal ISSN

0884-1373

Volume

26

Issue

2

First Page

27

Last Page

32

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