Department
Marketing and Professional Sales
Document Type
Article
Publication Date
Spring 2001
Abstract
The success of e-commerce activity is directly affected by system integration efforts associated with traditional back office and web-based systems. The potential benefits of enterprise-wide e-commerce activities to an organization emphasize the need for system integration beyond individual sales transactions. Unfortunately, many organizations are not capitalizing on the synergistic advantages of integrated systems. Despite the apparent lack of integration, some organizations are attempting to coordinate such customer activities. Planning for and integrating e-commerce technologies are essential to an organization's survival.
Journal Title
Southern Business Review
Journal ISSN
0884-1373
Volume
26
Issue
2
First Page
27
Last Page
32