Media Choices for Specialized News

Document Type

Article

Publication Date

Summer 1987

Abstract

Examines preferred media sources for four categories of special news--medicine, science, business, and consumer economics. Found that respondents ranked the media in the following order as preferred sources of specialized news: (1) local television affiliates, (2) local newspapers, (3) magazines, (4) radio, (5) cable networks, and (6) national newspapers.

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