Marketing and Professional Sales
In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.
Marketing Health Services
Shepherd, C. D., and D. Fell. "Hospital Marketing and the Internet: Revisited." Marketing health services 18.4 (1998): 44-7.