Department

Marketing and Professional Sales

Document Type

Article

Publication Date

Winter 1998

Abstract

In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.

Journal

Marketing Health Services

Journal ISSN

1094-1304

Volume

18

Issue

4

First Page

44

Last Page

47

Share

COinS