Department
Marketing and Professional Sales
Document Type
Article
Publication Date
Winter 1998
Abstract
In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.
Journal Title
Marketing Health Services
Journal ISSN
1094-1304
Volume
18
Issue
4
First Page
44
Last Page
47
Included in
E-Commerce Commons, Hospitality Administration and Management Commons, Marketing Commons