Department
Marketing and Professional Sales
Document Type
Article
Publication Date
Summer 2001
Abstract
How are hospitals using the Internet in marketing today? Where are health care marketers focusing their online efforts?What returns are marketers seeing from their Internet initiatives and investments? These are some of the questions we have been tracking since 1995 when we conducted the first-ever study to examine the ways that hospital marketers around the country were using the Internet and other emerging technology to promote their organizations. In the most recent survey, we look at what health care marketers are doing online and take the pulse of an industry grappling with rapid change and as yet unproven Internet strategies.
Journal Title
Marketing Health Services
Journal ISSN
1094-1304
Volume
21
Issue
2
First Page
36
Last Page
38
Included in
Business and Corporate Communications Commons, E-Commerce Commons, Hospitality Administration and Management Commons, Marketing Commons