The Integration Allegation in Executive MBA Programs
Management & Entrepreneurship
The impetus toward inter-functional integration in organizations is generating great demand for human capital with the necessary skills and knowledge to operate effectively in cross-functional role sets. Despite this growing demand, universities and colleges have largely adhered to a traditional model of graduate education in which specialization is achieved through functional segregation of areas, topics and skills. This national study-a balanced replication of an earlier study addressing the finance discipline-surveyed key informants from various EMBA programs in the U.S. This study specifically addresses how marketing content is/is not integrated in EMBA program design. Responding institutions indicate little progress toward inter-functional integration of marketing principles and practices in EMBA programs.
Sheb L. True, et al. "The Integration Allegation in Executive MBA Programs." Marketing Education Review 10.3 (2000): 77-84.