Marketing & Professional Sales
Presents a study which describes the membership and relative degree of influence of various participants within the decision making unit (DMU) in the selection of a long-term health care (LTHC) facility. Information on the elderly population in the United States; When the DMU construct was originally developed; Results of study.
Gilbert, Faye W., and R. Keith Tudor. "The Decision Making Unit in the Choice of a Long-Term Health Care Facility." Journal of Applied Business Research 10.2 (1994): 63.