Department

Marketing and Professional Sales

Document Type

Article

Publication Date

1988

Abstract

Cohen's (1967) method of determining compliant, aggressive and detached personality types is modified and employed in exploring the relationship between personality types and generalized purchasing involvement. The hypothesis that the detached personality type will be less involved in purchasing than compliant or aggressive personality types is tested and supported. Theoretical implications are discussed.

Journal

Advances in Consumer Research

Journal ISSN

0098-9258

Volume

15

First Page

158

Last Page

167

Included in

Marketing Commons

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