Department
Marketing and Professional Sales
Document Type
Article
Publication Date
1988
Abstract
Cohen's (1967) method of determining compliant, aggressive and detached personality types is modified and employed in exploring the relationship between personality types and generalized purchasing involvement. The hypothesis that the detached personality type will be less involved in purchasing than compliant or aggressive personality types is tested and supported. Theoretical implications are discussed.
Journal Title
Advances in Consumer Research
Journal ISSN
0098-9258
Volume
15
First Page
158
Last Page
167