Semester of Graduation

Summer 2026

Degree Type

Dissertation

Degree Name

Business Administration

Department

Coles College of Business

Committee Chair/First Advisor

Birton Cowden

Second Advisor

Steven Phelan

Third Advisor

Shelby Meeks

Abstract

Building on research on CEO turnover and strategic leadership, this study examines how decision makers' regulatory focus shapes strategic decision-making and how this can contribute to performance decline, often resulting in CEO replacement. Drawing on regulatory focus theory, the study theorizes that measurable chronic regulatory focus attributes influence decision makers’ capacity to adapt to environmental change—conditions under which prior research suggests executives may become rigid and persist with established strategies. Despite its relevance for strategic adaptation, such chronic trait behavior has received limited attention in the current business literature. To address this gap, effectuation theory is integrated into a simulation-based framework that models decision-making across environments characterized by varying levels of stability and uncertainty. This approach enables systematic assessment of how regulatory focus traits shape changes in strategic behavior under different environmental conditions. The findings will challenge assumptions of stable executive strategic orientations and introduce a dynamic, cognition-based account of strategic adaptability. By clarifying how regulatory focus influences strategic decision makers–environment fit under conditions of change, the study advances theories of strategic leadership and CEO turnover.

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