Abstract – The purpose of this study was to investigate the ability of general versus specific health claims in increasing consumers’ likelihood to consume more fresh mushrooms. The sample was obtained from an Internet panel; and the sample was restricted to consumers of fresh mushrooms. The results indicate that specific health benefits claims are superior to general health benefit claims in influencing consumer purchase intentions
Darian, Jean; Tucci, Louis A.; Stanton, John; and Baglione, Stephen
"An Investigation of Factors Influencing Consumer Responses To Health-Related Food Product Claims,"
Atlantic Marketing Journal: Vol. 6
, Article 1.
Available at: http://digitalcommons.kennesaw.edu/amj/vol6/iss1/1