This article reports an innovative twist on the use of the job shadowing experience as a means not only to provide real-world exposure for the student, but also as a way to generate real-time data from the professionals to be utilized as a basis for class discussion. Reaction from both students and professionals has been overwhelmingly positive.
Mader, Fred H.; Mader, Deanna R. D.; and Alexander, Elizabeth C.
"Job Shadowing Experiences as a Teaching Tool: A New Twist on a Tried and True Technique,"
Atlantic Marketing Journal: Vol. 5
, Article 8.
Available at: http://digitalcommons.kennesaw.edu/amj/vol5/iss3/8
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