The purpose of this paper is to demonstrate the theoretical value of incorporating constructs from self-determination theory (SDT) into the analysis of the motivations within the fine-art market. The motivations of buyers and artists are examined in light of a controlling-informational event gradient. Moureau’s and Sagot-Duvauroux’ (2012) artist business-model framework is used to provide the context for marketing’s role in facilitating communication along the various motivational interactions of the gradient. Opportunities for further research are presented.
Leavell, Jonathan P.
"Motivations in the Fine-Art Market: A Self-Determination Theory Approach,"
Atlantic Marketing Journal: Vol. 5
, Article 9.
Available at: http://digitalcommons.kennesaw.edu/amj/vol5/iss2/9