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Volume 5, Issue 1 (2016)

Fifth Year! Woo Hoo!

It seems like both yesterday and a lifetime ago that the Atlantic Marketing Journal was first published. The fifth year is a milestone of sorts, as Cabell's puts a journal on a new or probationary status for its first five years. That is probably a good thing, as I suspect that many journals must fail in their first five years. The AMJ is lucky to be flourishing, and, hopefully, building a quality reputation. May we look back in another five years with equal pride.

Articles

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Consumer Preferences Among Low-Price Guarantee Offers
Stephen Baglione, Louis A. Tucci, and James A. Talaga

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Trial-Attitude Formation in Green Product Evaluations
Christy Ashley, Jason D. Oliver, and James E. Zemanek

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E-WOM Intentions towards Social Media Messages
Soyoung Kim, Briana Martinez, Clair Sinclair McClure, and Soo Hyun Kim