Volume 4, Number 1 (2015) Volume 4 Number 1: Winter 2015
Hard to BelieveIt is hard to believe that the Atlantic Marketing Journal is now in its fourth year of publication. While the initial growth pains of a new academic publication are not quite over, the end is in sight. Fortunately, both the number and quality of submissions continues to increase. This is a very good thing for the editor of a journal to see. It is heartening that authors are trusting us with the labor of their academic lives. We will continue to provide an outlet for high quality, peer reviewed, scholarship, with a special understanding of the limitations which academics face in terms of resources from all but the largest and best known colleges and universities.
Does Thin Always Sell? The Moderating Role of Thin Ideal Internalization on Advertising Effectiveness
James A. Roberts and Chloe' A. Roberts
Negotiating Stances Used with Minority Suppliers: A Research Note
Alicia D. Cooper Ph.D. and Rodney L. Stump Ph.D.
An Analysis of Perceptual Gaps among Chamber Management, Chamber Member Contacts, and a Proxy Sample of Chamber Member Employees: An Attempt to Improve Marketing Efficacy
Paul J. Costanzo and Janelle E. Goodnight
Teaching Customer Orientation to Millennials by Utilizing Electronic Communication between Students and Firms
Thomas M. Hickman and Michael M. Pearson
The Early Identification of At-Risk Students in an Undergraduate Marketing Metrics Course
Bruce K. Pilling and David L. Nasser