The paper reviews and explains a new course format at West Virginia University. The content of this course focuses on initiating exporting by companies located in the home state of the university. The attendees include university students and representatives of companies that are interested in starting to export. The content of the course and the participation by company representatives created the need for an atypical delivery of Friday evenings and all day Saturday meeting at two to four week intervals between class sessions. Practical exporting experience is shared by experts from the Department of Commerce, the Export Council, and representative of companies that are successful exporters. As noted in the paper the dynamics of the course delivery as well as the practical nature of the content leads to substantial student learning while promoting the economic benefits of exporting to the companies in particular and the state economy in general.
Wood, John Andy; Logar, Cyril; and Riley, William
"A Hybrid Course Designed to Increase Managerial Export Motivation and Export Engagement,"
Atlantic Marketing Journal: Vol. 2
, Article 8.
Available at: http://digitalcommons.kennesaw.edu/amj/vol2/iss3/8